It retrospect, this was a rhetorical question because just one day later we learned that Tom Brady and his wife Gisele Bündchen - best known for demanding to be paid in euros top ticking the common currency ahead of its all time high in 2008 - have taken an equity stake in crypto exchange FTX (profiled most recently here) and will receive crypto as part of an endorsement deal with the crypto exchange, which includes a bonus that will be paid in crypto.

West Realm Shires Services, FTX Trading Limited and Blockfolio, three companies behind major global cryptocurrency exchange business FTX, announced Tuesday a long-term partnership with Brady and Bündchen.

"It's an incredibly exciting time in the crypto-world and Sam and the revolutionary FTX team continue to open my eyes to the endless possibilities," Brady said in a statement. "This particular opportunity showed us the importance of educating people about the power of crypto while simultaneously giving back to our communities and planet."

Both Brady, and Bündchen will serve as ambassadors for FTX, according to an announcement Tuesday reported Bloomberg. And while the cryptocurrency exchange declined to disclose their equity stake, but did say they will both receive an unspecified amount and type of crypto. Bündchen will also take on the role of FTX's environmental and social-initiatives adviser, according to the release.

"Tom and Gisele are both legends and they both reached the pinnacle of what they do," said Sam Bankman-Fried, 29, founder and chief executive officer of FTX, said in a phone interview. "When we think about what FTX represents, we want to be the best product that is out there."