The Ram 1500 Revolution caused a stir of hype as it debuted at CES 2023 Thursday. Auto critics have called it "sleek, futuristic, and unlike trucks today."

Despite being late to the game of developing an electric truck, as Ford, Rivian, and GMC are already on the road with their versions, Ram Revolution Chief Design Officer Ralph Gilles said the extra time has allowed the brand to top the field regarding "all the areas customers care about the most," including range, towing, payload, and charging.

"It's the difference between bringing a really good bottle of wine to a party or just crashing it late," Gilles told the Verge. "We're looking at outperforming competitors in every aspect."