Budweiser and its parent company, Anheuser Busch, have since lost more than $15.7 billion dollars in revenue, a number that is almost unfathomable to most of us.
You'd think that this would be a cautionary tale about what the average folks in America want. You'd think this would stop marketing firms in the tracks before making a similar move.
You'd be wrong.
It has people saying, "What on earth are they thinking?" as it happens again and again. That's what this article is all about. What they're thinking. Because "go woke, go broke" is not actually as clear-cut as we might think. The apparent suicide missions may not be quite as deadly as expected.
The conclusions in this article may not be popular. But when I begin researching to answer a question I've posed, I have an obligation to share my findings honestly, whether I like those findings or not.
Since the Bud Light fiasco, one company after another has followed suit.
Since that ill-considered partnership, it seems like huge companies are following Anheuser Busch off the exact same cliff in a mission of corporate suicide.