When ZeroHedge asked leading voices in the MAHA Ag Movement how the Trump administration could partner with America's farmers and ranchers - an industry that rarely agrees on anything - unanimously agreed that restoring Country Of Origin Labeling (COOL) is a top priority. 

In the years leading up to 2015, the USDA was trusted by consumers and ranchers to fairly grade and label meat - giving only the most prime "product of the U.S.A." its stamp of approval. 

"Throughout 2013 and 2014, beef and cattle prices rose to the highest nominal levels in history, and cattle producers were finally recovering a profit from the marketplace itself," said Bill Bullard, CEO of R-CALF USA.

Advocates point to these profit increases as evidence that consumers prefer to buy meat raised in the United States when given product transparency. However, it wasn't long before the "Big 4" corporate meat Packers convinced Mexico and Canada to file a trade barrier complaint with the World Trade Organization (WTO).