A barista milk for foodservice is rolling out in cafés, restaurants, and hotels this week, with everyday milk and a vanilla milk hitting retailers next month.

Israeli startup Remilk has partnered with family-owned dairy firm Gad Dairies to launch New Milk, a low-sugar, lactose-free milk featuring recombinant dairy proteins made in fermentation tanks, rather than from cows.

While some players have highlighted the "animal-free" angle for products featuring recombinant dairy proteins, "New Milk" is positioned firmly as milk, with key benefits, says Remilk founder and CEO Aviv Wolff.

The product, rolling out in cafés and restaurants across Israel this week and hitting major retailers nationwide next month, focuses on three consumer benefits: great taste, lactose-free, and 75% less sugar, leaving consumers to learn about the cow-free angle from the back of the pack.