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Ford Reveals the Electric Focus


We’ve heard it said that electric cars make driving like using an iPhone app. It’s not true, but Ford’s choice of venue for the reveal of the Ford Focus Electric—the Consumer Electronics Show—probably won’t help change that perception.

The Ford Focus EV is part of Ford’s overall electrification scheme, which involves rolling out five distinct electrified models (ranging from the purely electric Focus EV to an plug-in hybrid whose details have not yet been officially announced) by 2013. The Focus Electric, which is schedule to enter 19 markets by the end of this year, is a five-door hatchback powered by a 23 kilowatt-hour, liquid-cooled lithium-ion battery. As with the Chevy Volt, the battery supplier is LG Chem. The Focus Electric will have a top speed of 84 mph and should reach a driving range comparable to that of its closest competitor, the Nissan Leaf, which gets approximately 100 miles on a charge. We don’t yet know how much the car costs, whether it will be leased, sold, or both, or how many cars Ford plans to make. We do know that it will be built at Ford’s Michigan Assembly Plant, on the same production line as gas-powered Focuses—an arrangement that Ford says will allow it to adjust production volume to demand.

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