What's odd is that everyone knows that original content already carries far more weight with Google algorithms than re-posted content. Additionally, backlinks from well-ranked relevant sites is also a huge factor in building a strong Google page rank, besides driving traffic to the source. Therefore, it would stand to reason that websites like TechCrunch should be overjoyed when other relevant sites post their content, as long as it is sourced with a hyperlink. Alexa ranks TechCrunch at 305 on the entire Internet, no doubt due to their 36,374 links that Alexa recognizes. Without allowing the sharing of their original content, this level of achievement would be impossible under the current Google algorithm.
For those who understand this concept, if they punish sites that re-post content such as news aggregators that link back to them, the source will surely lose traffic and overall ranking despite being heavy in original content. Which begs the question, what people have been asking for "stronger action against content farms?" Because gauging the rise in popularity of alternative media (i.e. news aggregators), it seems that Internet users themselves aren't the ones complaining.
It is obviously the entrenched dinosaur media that despises having to play on a level field, especially as it pertains to truthful reporting and analysis. Former executive editor of the Washington Post, Leonard Downie Jr., addressed "old media vs. new media" in a September lecture where he excoriated so-called content farms as “parasites living off journalism produced by others.”
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