The purchase of the Huffington Post by AOL left many of the progressive writers and readers that made the site into a powerhouse looking for a new home.
Adbusters magazine set out to unite those disaffected former supporters of Arianna Huffington's flagship site by suggesting they use social media to promote alternatives.
"Socialite Arianna Huffington built a blog-empire on the backs of thousands of citizen journalists," a post at Adbusters begins. "She exploited our idealism and let us labor under the illusion that the Huffington Post was different, independent and leftist. Now she’s cashed in and three thousand indie bloggers find themselves working for a megacorp."