Imax will open 75 new theaters in China to meet soaring demand for movie
entertainment amongst the country's burgeoning middle class, reports
the New York Times.
Imax, known for its giant vertigo-inducing screens, will build the
theatres by 2014 in a $100 million deal with Chinese theatre operator
Wanda Cinema. There are currently 45 Imax theatres in China, and the
company plans to open 300 by 2016. The deal underscores the growing
importance of cinema in Chinese culture. The Chinese government has made
the film business a growth priority, building new theaters and
supporting local film production. This is motivated in part by a desire
to spread Chinese culture globally with film.
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