Editor's note: Today we open a new report in Business Impact at Technology Review: Design as a Business Strategy. We are exploring how successful products, services, and customer experiences are designed, and how technology is changing the way design is carried out.
From running shoes to car seats, from buildings to smart phones, from blockbuster movies to MRI machines, we live in a world that somebody imagined, designed, and created.
In recent years, the word "design" has entered the popular business lexicon. Major magazines feature design on their covers, some awarding yearly prizes and others providing daily blogs. No fewer than 40 books on design thinking have been published in North America in the past 18 months.