Amazon’s decision to launch its new Cloud Player without securing additional music licenses has been described as a “bold move” by many observers. It takes serious guts for Amazon to simply declare that it doesn’t need licenses — especially when even casual observers know the music industry thinks otherwise.
Still, this isn’t a one-dimensional issue, and the law has yet to deal much with services like Amazon’s. Record companies fantasize about huge revenues from streaming services, and they fear digital lockers like the plague.
If the record labels don’t come to a licensing agreement with Amazon soon, they will either be forced to take legal action or implicitly allow other music companies to ditch cloud licenses too.