Not exactly “Iron Man 3” is it?
Yet, despite (or because of) Hollywood’s best efforts to keep the movie down, “Atlas” is racking up dollar signs at the box office. With a hearty $5640 per theater in its opening weekend, “Atlas Shrugged,” based on the influential Ayn Rand best-seller, has left Hollywood insiders dumbstruck to explain its success.
The Hollywood Reporter has reported that the film will expand its release from 299 theaters to 425 this weekend and to 1,000 by the end of the month.
What is the explanation? Rand Power.
“Atlas Shrugged” remains one of the best-selling books of all time. More than 7,000,000 copies of the tome have been sold since it was first published. It is currently #4 on the Amazon best-seller list.
Fervent fans of Ayn Rand – or Randians as they are called – have been packing theaters where the film is being shown. According to “Atlas” executive producer Harmon Kaslow, the film has over-performed in markets like Atlanta, New York, Nashville, generating as much as $12,000 to $25,000 per theater.