The entertainment giant, apparently preparing to launch a new franchise, filed trademark applications for the name SEAL Team 6 two days after the elite military unit stormed Osama bin Laden’s home in Abbottabad, Pakistan. It’s always a pleasure to watch a corporation profit from a deadly act and further glorify nationalistic killing. Oh wait, no, it’s not. —KDG
The paperwork filed this week at the U.S. Patent and Trademark Office puts The Walt Disney Company subsidiary Disney Enterprises on track to potentially start turning out toys and games labeled SEAL Team 6, the Orlando (Fla.) Sentinel said Saturday.
SEAL Team 6 has not appeared in public since its mission into Pakistan; however, Disney listed ideas such as Christmas tree ornaments, video games and snow globes as possible uses for the name.
The Sentinel said there actually is precedent for a civilian company obtaining the trademark rights to a Navy SEAL Team. A company called NovaLogic had the rights to SEAL Team 6 previously but abandoned it in 2006.
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