When the top brass at Ferrari like your car design, you’re onto something.
Kim Cheon Ju, Ahn Dre and Lee Sahngseok took first place in the Ferrari World Design Contest in Maranello, Italy. The three budding designers, students at Hongik University in Seoul, Korea, were personally congratulated by none other than Paolo Pininfarina, chairman of Ferrari’s styling counsel and non plus ultra of Italian automotive aesthetics. That’s almost as cool as the three-month internships they’ll serve at Ferrari HQ in Maranello.
They were among more than 50 teams from design schools around the world who submitted their designs for the “Ferrari of the Third Millennium,” a vehicle extreme enough to wear the cavallino rampante. The design brief was simple: The car must be fast, it must be light and it must be packed with leading-edge tech. Fuel efficiency was a top concern, so many teams specced hybrid drivetrains.