Is it time for an extreme make-over of how America arrives at its presidential nominees?
A grass-roots effort to do just that is under way – with the intent of bypassing the traditional party-based primary and caucus process that begins Jan. 3 in Iowa.
The nonprofit Americans Elect aims to take party politics out of this method by putting a directly nominated nonpartisan presidential ticket on the ballot in 2012.
No, it's not a third party, says Elliot Ackerman, chief operating officer of AmericansElect.org, but rather a second way of nominating someone to be the country's next leader. This alternative, he says, "puts the people ahead of the parties" – and it is being carried out entirely online.
"Politics is one of the few places where you still have to accept Brand A and Brand B, so at Americans Elect we want to leverage our newest technologies to get us back to our oldest values, which is letting every voter participate in a meaningful way," Mr. Ackerman says.