And in a statement, Dave Limp, an Amazon exec in charge of the Kindle line, announced that the Fire is already a hit. "Based on customer response," Limp wrote in a press release, "we’re building millions more than we’d planned." But several questions remain, chief among them whether the Fire, which straddles the line between tablet and e-reader, can rack up sales in the long run.
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Sarah Rotman Epps, an analyst at Forrester, offered a qualified
yes. "Amazon has all the pieces in place to ensure a successful launch
for the Fire," she told CNN, adding that Amazon will likely sell between 3 and 5 million Fire
units before the end of the year. For context, consider the following
facts: Apple has sold 28 million iPad tablets since the device first hit
shelves, in 2010. (In the last quarter alone, Apple unloaded 9.3