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IPFS News Link • Science, Medicine and Technology

Scientists figure out how you make choices

4-24-2006 • Reuters

If choosing the right outfit or whether to invest in stocks or bonds is difficult, it may not be just indecisiveness but how brain cells assign values to different items. "The neurons we have identified encode the value individuals assign to the

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Reported By Powell Gammill

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Scientists figure out how you make choices

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