Ok, since you've asked, I'll tell ya the story:

Once upon a time, in a faraway land, there were a bunch of camel herders who got caught in a sand storm in the middle of the desert.  They stopped for the night, got a campfire going and started indulging on a little hashish (the local crop).  They started fantasizing and one of them decided to put it all in writing just for shit and giggles.  The dudes were jews, you see, so they named themselves the gatekeepers, the rulers of the universe, the chosen people.  By morning, they had all sovered up and went on their way, leaving their forgotten manuscript behind.  A few days later, another bunch of camel herders stopped at the same spot and found the manuscript.  They read it and said to themselves:  "Hmmm...this shit, this stuff has potential.  Just think of what we can do with it.  First, we can test it on the Palestinians (errrr...Philistines)"  - These were the PR guys.

And the rest, my friends, is history!