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News Link • Census

Gov't buys $2.5M in Super Bowl ads to boost census

• AP
Faced with record levels of red ink into the foreseeable future, Washington is spending $2.5 million to create buzz for the census _ by advertising during the Super Bowl.

The Census Bureau is hoping to exploit the strong ratings from this annual attraction, aiming to get more participation from people who now seem disinclined to mail back a government questionnaire or even answer the door.


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