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News Link • Entertainment: Concerts - Theatre - Events

Higher Prices Make Box-Office Debut

• by Lauren A.E. Schuker & Ethan Smith,
Tickets get costlier as movie chains seek to cash in on consumers' willingness to pay more for 3-D Major U.S. movie-theater chains, seeking to accelerate the surge in revenues fueled by such 3-D hits as "Avatar" and "Alice in Wonderland," are imposing some of the steepest increases in ticket prices in at least a decade. The new prices take effect Friday in many markets across the country in theaters owned by such major exhibitors as Regal Entertainment Group, Cinemark Holdings Inc. and AMC Entertainment Inc. The increases, in one case as much as 26%, vary from theater to theater, but many cinemas are raising prices most—or even solely—for 3-D showings, which accounted for the vast majority of last year's 10% jump in domestic box-office sales. 3-D movies generated 11% of domestic ticket sales in 2009, up from just 2% in 2008.

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