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News Link • Climate Change

'Neuroframing' Global Warming

• arclein
Framing is just spinning, and neuroframing is spinning plus brain scans. First of all, we don’t need MRI studies to tell us that we’re emotional, complicated creatures. Moreover, many people already view environmentalists as self-righteous and manipulative. This is a framing problem that neuroframing may exacerbate.

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