That sounds ominous, and it is. Will you be a "trusted entity," or a distrusted one?
Of course, the Federal Statists claim that this "strategy" is for your own good. It's supposed to protect you from identity theft, but it also exempts companies like Microsoft from the burden of creating safe products, while laying yet another brick in the wall of an embryonic police state.
The "strategy" was unveiled practically on the eve of our 4th of July (ironic), and the deadline for public comment was set for July 19th. You were on holiday. Congress was out of session for half of the comment period as well. This strikes us as a deliberate attempt to avoid scrutiny.