The Daily Caller asked six key environmentalist groups about the ad. Only one group, Greenpeace, responded, with a tepid denunciation the advertisement.
The advertisement depicts a series of authority figures asking crowds to participate in voluntary efforts to cut energy use. The few in the crowd who do not volunteer – including two schoolchildren — are graphically blown to pieces, with their blood and guts covering the others in the room.
“Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended,” said 10:10, the British group who created the ad.