White House chief of Staff Andrew Card famously said – in explaining why the Bush administration waited until September to make its case for war in Iraq:
From a marketing point of view, you don’t introduce new products in August.
War is – indeed – marketed just like soda or toothpaste.
Everyone knows that truth is the first casualty of war.
Countries need to lie about their enemies in order to demonize them sufficiently so that the people will support the war.
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