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Did being evil boost a firm's ranking on Google?

• Christian Science Monitor

The worse Vitaly Borker treated his customers, the higher the Google ranking of his New York designer eyeglass company rose. Or so it seemed.

A Nov. 26 New York Times article detailed how he went out of his way to harass a minority of customers – reportedly overcharging them, threatening lawsuits, and worse. His company, DecorMyEyes, landed on the first page of searches for specific designer eyeglasses.


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