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KFC To Expand in Africa

• slatest.slate.com
KFC is looking to expand across Africa's pristine fast-food frontier, reports the Wall Street Journal. KFC's parent company Yum Brands hopes to open 600 more restaurants across the continent and double its revenue to $2 billion by 2014. "Africa wasn't even on our radar screen 10 years ago, but now we see it exploding with opportunity," said Yum CEO David Novak. Greater political stability and a burgeoning middle class have prompted Yum to consider expanding its fried chicken empire from its initial stores in South Africa into Nigeria, Namibia, Ghana, and other countries. For many Africans, a trip to KFC is a special treat. "The KFC brand is highly aspirational in Africa. People will save up to buy the $3 meal, even if only once every three months," said the general manager of Yum in Africa, Keith Warren. He added that although KFC's Africa menus are essentially the same as those in the United States, the chain has cut down on boneless items like nuggets. "Africans are wary of processed food," he said. "They want chicken on the bone."

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