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Facial recognition comes to Facebook photo tags


Taking yet another step in the ongoing process of upgrading its photo-sharing service, Facebook announced today that it will soon enable facial-recognition technology--meaning that when members upload photographs and are encouraged to "tag" their friends, they will be able to choose from a list of suggestions.

Thanks to its treasure trove of user photos that have already been tagged, not to mention personal profile photos, Facebook has built up a huge base of data for gauging exactly who's in what photo. There are now 100 million photo uploads per day, according to Facebook, and 100 million "tags" each day as well. Tagging is also a hallmark of Facebook's photo product, which was otherwise bare-bones, difficult to use, and lagged behind competitors at its launch. Being able to annotate each photo with friends' names was largely what propelled Facebook Photos forward.

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