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With Search+, Google Fires Another Shot At Facebook


LAS VEGAS — If last year’s launch of Google+ was the search giant’s first shot in the social wars, consider the new Search+ product its Blitzkrieg.

Launched Tuesday, Google’s new Search+ initiative integrates results culled from your Google+ social network connections into Google search queries, a major step into providing relevant social content into the company’s namesake product.

When you search for a term — say, “Netflix,” for example — the new product will serve up private and public instances of “Netflix” pulled from people you’re connected with on Google+, including photos, links and status updates. In addition, relevant Google+ profiles, personalities and brand pages will also be folded into results. So a search for Netflix could yield the official site, a news story about the company, a link to a friend from Google+ talking about Netflx, and the like. Further, all of these results are tailored specifically to those friends in your network, so each person’s results will be personalized and completely different.


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