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Wired Opinion: The Perpetual, Invisible Window Into Your Gmail Inbox


The other day, I tried out, a clever new service that reads your inbox to let you unsubscribe from mailing lists and other unwanted e-mail flotsam with a single click.

As I was about to connect my Gmail account, my finger hovered over the “Grant access” button.

Wait a second. Who am I giving access to my Gmail account, anyway? There was no identifying information on their site — no company address, no team page listing the names of its team members, and broken links to their privacy policy or terms of service.

For all I knew, it could be run by unscrupulous spammers or an Anonymous troll looking for lulz. And I was about to give them unfettered access to eight years of my e-mail history and, with password resets, the ability to access any of my online accounts?

I had to dig around online to find out who’s behind it, and fortunately, is a totally legit NYC-based startup providing a useful service. I spoke to Perri Blake Gorman,’s cofounder and CMO, who assured me they’ll add all the company information as they roll out their public beta.


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