The other day, I tried out Unroll.me, a clever new service that reads your inbox to let you unsubscribe from mailing lists and other unwanted e-mail flotsam with a single click.
For all I knew, it could be run by unscrupulous spammers or an Anonymous troll looking for lulz. And I was about to give them unfettered access to eight years of my e-mail history and, with password resets, the ability to access any of my online accounts?
I had to dig around online to find out who’s behind it, and fortunately, Unroll.me is a totally legit NYC-based startup providing a useful service. I spoke to Perri Blake Gorman, Unroll.me’s cofounder and CMO, who assured me they’ll add all the company information as they roll out their public beta.