In 2009, The New York Times‘ David Barstow won the Pulitzer Prize for his two-part series on the use by television networks of retired Generals posing as objective “analysts” at exactly the same time they were participating — unbeknownst to viewers — in a Pentagon propaganda program. Many were also plagued by undisclosed conflicts of interest whereby they had financial stakes in many of the policies they were pushing on-air. One of the prime offenders was Gen. Barry McCaffrey, who was not only a member of the Pentagon’s propaganda program, but also, according to Barstow’s second stand-alone article, had his own “Military-Industrial-Media Complex,” deeply invested in many of the very war policies he pushed and advocated while posing as an NBC “analyst”:
Through seven years of war an exclusive club has quietly flourished at the intersection of network news and wartime commerce. Its members, mostly retired generals, have had a foot in both camps as influential network military analysts and defense industry rainmakers.