Yesterday Portland, Maine, a town known for having a strong buy local movement, was hit by its first cash mob. In the event organized by gr8PortlandMe.com, the target was Longfellow Books. Store co-owner Stuart Gersen said, “This puts more people in the store than all day today and all day yesterday.” “We maybe got a few days like this before Christmas.”
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Move over, flash mobs. "Cash mobs" are coming.
The idea behind cash mobs is to get a group of people to flood a local business and spend a suggested set amount in order to give the local business an economic boost.
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