The studio says 52% saw it in 3D, 40% in traditional 3D, 8% in IMAX, and 4% on premium large format. Exit polls showed the actioner attracted a four-quadrant audience with 50% over age 25 and 50% under 25, while 60% were male and 40% female. Also 55% were couples, 24% families, and 21% teens. Hollywood couldn’t be happier because it kicks off the all-important Summer 2012 movie season with sensational numbers. Avengers lived up to its billing as the ‘Superhero Team-Up Of A Lifetime’ by featuring all-in-one pic the iconic Marvel figures Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye, Black Widow, and Nick Fury.
Disney says it's looking at a record $69.7M grosses for Saturday after making $80.5M Friday (including $18.7M midnights) from 4,349 U.S. and Canadian locations, including 3,364 plays in 3D. Studio confirms it’s on track to shatter the domestic weekend opening record with $200.3M. (Warner Bros’ 3D Harry Potter And The Deathly Hallows Part 2 finale used to hold that record with $169M.) I believe Disney is being overly conservative and the final figure will exceed that since Avengers should make over $50M on Sunday. (And I thought SNL Kagan’s reportpredicting that $200M domestic debut before the weekend was nuts. Not now…) Disney reports international gross is now $441.5M. The worldwide total is already $641.8M after playing almost everywhere around the globe for the past 12 days including Friday in Russia ($17.9M) and Saturday in China ($17.4M).