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News Link • Science, Medicine and Technology

16 Heatmaps That Reveal Exactly Where People Look

• Gus Lubin, Kim Bhasin and Shlomo Sprung
They say the eyes tell all.

Now thanks to eye-tracking technology we can tell they're saying, and the results point to fascinating differences between men and women and useful insights into advertising and design.

We've picked out some of our favorite ones.

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