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Unless your name is Oprah Winfrey or Warren Buffett, you'd be hard pressed to find anyone to pay $1,000 to hear about your purchasing habits. Anyone who wants this information can glean much of it from your behavior on the Internet anyway. Companies tracking and aggregating our clicks, taps, and swipes are the ones making fortunes. Individuals are not.
But a startup called Personal thinks it can change this. Its starting point is an idea that may seem strange to the Facebook generation: an online network where users control what information advertisers can access.
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