The wide scale US acceptance of fluoride-related compounds in drinking water and a wide variety of consumer products over the past half century is a textbook case of social engineering orchestrated by Sigmund Freud's nephew and the “father of public relations” Edward L. Bernays. The episode is instructive, for it suggests the tremendous capacity of powerful interests to reshape the social environment, thereby prompting individuals to unwarily think and act in ways that are often harmful to themselves and their loved ones. The example is especially pertinent today as Western governments withhold data and utilize propaganda techniques to suppress knowledge of new technologies and life-threatening disasters such as the still-unfolding nuclear breakdown in Fukushima.
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