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News Link • Transportation: Air Travel

British Airways Googling Its Passengers: Good Customer Service or Freaky Privacy Invasion?

• Slate

We all know by now that websites track our online activities in order to personalize ads and content. It shouldn’t be too much of a surprise that offline businesses have started doing the same.

Yet British Airways’ announcement that it plans to start doing Google image searches of some customers so its staff can greet them by name isn’t sitting well with privacy advocates. “Since when has buying a flight ticket meant giving your airline permission to start hunting for information about you on the Internet?”, the delightfully named Nick Pickles of UK-based privacy group Big Brother Watch griped to the London Evening Standard.


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