In 1992, the original Dream Team marked the first appearance of NBA players on the U.S. Olympic team. That squad, widely considered the greatest basketball lineup ever, dominated the competition in Barcelona and cruised to gold.
But now, as NBA players now compete for most countries in the Olympics, the league is hatching plans to promote its own basketball World Cup and position it as the sport’s pinnacle. The goal? Enure the NBA, placed at risk by having its star players at the Games, reaps some of the financial reward as well.
“The owners would be a lot more comfortable letting star players play internationally if they’re sharing in the revenue,” one league source told Adrian Wojnarowski of Yahoo! Sports.