One show on Nat Geo Wild [NWSA 23.26 -0.25 (-1.06%) ] (where they actually do Shark Fest, not Shark Week, which is owned by the Discovery Channel [DISCA 52.74 -0.29 (-0.55%) ] ), called “Shark Attack Experiment LIVE,” dropped a team of five people in seriously shark-infested waters to test out the theories of what attracts sharks. Do sharks react to splashing? They dropped a swimmer in the water and made her splash around. Do they respond to bright colors? They dropped a couple of ladies in the water in brightly colored bikinis to find out.