In November, voters in the nation’s most populous state will decide whether to require labels on food and drinks containing so-called GMOs, or ingredients that come from plants whose DNA has been manipulated by scientists.
To fight the initiative, seed giant Monsanto Co, soda and snack seller PepsiCo Inc and other opponents of the labeling measure have put up $25 million already and could raise up to $50 million.
Foodmakers, like carmakers, know that what starts in California has a fair chance of becoming the national law, or at least the national norm.
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