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Facebook Will Hit One Billion Users Any Day Now

• http://www.businessinsider.com, Owen Thomas
 Facebook is about to cross one billion users.

Employees are already throwing that magic number around the office, but they're surely rounding up. The last official figure Facebook gave is 955 million users.

Based on its rate of growth, Facebook should be hitting the 1 billion mark any day now—right in line with projections made earlier this year.

That's amazing news, but it comes with a conundrum,

Right now, touting how many users it has seems like a tone-deaf move for Facebook. It risks calling attention to:
 
Poor monetization of mobile users. More and more of its users access Facebook on mobile, and while it's making big strides, it still makes far less money on mobile than it does on the desktop. Poor monetization, period. Facebook makes much less money per user than Google, LinkedIn, and even AOL.



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