The eight Samsung smartphones Apple wants a U.S. judge to ban after winning its patent case might symbolize all that Steve Jobs hated about the Android competition. But according to a new report, the iPhone by one measure has already trounced the allegedly infringing handsets, ban or no ban.
Advertising analytics firm Chitika measured a week’s worth of U.S. mobile web traffic generated by the iPhone versus the eight contested Samsung phones — hundreds of millions of impressions in all, according to the company. The result: iPhones drove eight times the mobile web usage of all eight Samsung models combined. Or to put another way, iPhones accounted for 88 percent of all web traffic analyzed, versus 11 percent generated in total by all the phones targeted by Apple. (The Epic 4G was the next-highest single-model traffic generator at 4 percent).
Make no mistake: Samsung ships nearly double the number of smartphones as Apple. And Android is still the world’s most widespread mobile operating system. The report analyzes phone usage rather than sales, which, as Alexis Madrigal has keenly observed, tells you not which phones are selling, but which phones their users find most engaging.