In the outsourcing era, all Levi’s jeans are stitched outside America with one exception: a single line of jeans produced at a factory called “White Oak” in Greensboro, NC.
The mill is staffed by old hands who’ve narrowly survived the American garment manufacturing industry’s collapse.
Levi’s ad copy tells you that the jeans are “handcrafted by our faithful friends at the White Oak denim mill” and “proudly made in the red, white and blue” before reminding you that 501 jeans are “the ultimate icon of American culture.”
If you’re feeling overrun with American pride, I hope your pants-shopping budget can keep up with your patriotic zeal.
The standard-issue version of these 501 jeans costs a whopping $178. (Though, as I write this in early September, you can acquire a much cheaper version if you’re self-assured enough to wear purple jeans: a pair in the color “eggplant” sell for $58. A pair of“crushed wine” 501s is going for $138.)