The year was 1950, and The Magic 8-Ball had just arrived in stores. It looked like a toy, but it wasn’t. It was a future-telling device, powered by the unknown superpowers that lived inside its cheap plastic shell. Despite a bit of an attitude—”Don’t count on it,” “My reply is no”—it was a huge success. Americans, apparently, want to see their futures.
A few decades later, Congress passed the Nutrition Labeling and Education Act that, among other things, turned the 45,000 food products in the average supermarket into fortune-telling devices. Americans inexplicably yawned. I’m trying to change that. Why? The nutrition label can predict the future size of your pants and health care bills.