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McDonald's Top Ad Man Explains Why The McRib Keeps Getting Yanked From The Menu

• Business Insider

So McDonald's must engage in some clever counter-programing, and that's one of the reasons the McRib sandwich tends to get rolled out across its franchises in Q4 — and then removed again a few weeks later.

The McRib, as everyone knows, is McDonald's weird, secret weapon. It comes and goes, seemingly at random, taunting the barbecue pork sandwich's famously rabid fans. Last year, the McRib dropped in the latter half of December, for instance.

And then it was yanked again, with no clear date for its return.

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