In both ads, Armstrong talks about doping and banned substances. One ad actually shows a technician drawing blood from his arm, presumably for a drug test.
In both ads, Armstrong implies that his talent comes from his work attitude, not illegal performance enhancers.
But in both ads — and this is the really weird bit — Armstrong doesn't explicitly deny doping. Instead, he elides the issue by suggesting that his critics are losers.Armstrong's seven Tour de France titles will likely be stripped from him as a result of the report, but Nike is standing by him, due to his charity work.