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Least Ambitious Kickstarters: Why People Run $1 Campaigns

There’s a section on Kickstarter called “most funded,” where big projects are aggregated, measured by total funding, and shown off. It’s a trophy case of sorts; they are all completed now, you can’t invest in them. They are the ones Kickstarter likes to talk about, the media likes to holler about (Wired Design included), and backers like to get behind.

Right now, 16 projects on Kickstarter have reached and exceeded the million-dollar mark. Some have become household names — Ouya, Pebble — and while they’ve engendered heavy media coverage, they’ve also raised questions about what to expect from Kickstarter as a platform. But what about the little ones — the Joe the Plumbers of the Kickstarter world?

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