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Online Advertising Poised to Finally Surpass Print


It looks like this is the year that Internet advertising revenue finally surpasses ad revenue in print media.

In the first half of the year, U.S. Internet sites collected $17 billion in ad revenue, a 14 percent increase over the same period of 2011, according to a new report from the Interactive Advertising Bureau. In the second half of last year, websites had $16.8 billion in ad revenue. So even if growth were to slow in the second half, digital media this year could exceed the $35.8 billion that U.S. print magazines and newspapers garnered in ad revenue in 2011.

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