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Daily Infographic: How Facebook Photos Go Viral

•, By Emily Elert

George Takei--an actor some of you may recognize from the original Star Trek series, has a knack for posting viral photos on Facebook. Recently, the social media giant asked Stamen, a San Francisco design firm, to create a visualization showing how Takei's photos spread.

And here's Stamen's description of what you're seeing:
Each visualization is made up of a series of branches starting from a single person. As the branch grows, re-shares split off on their own arcs, sometimes spawning a new generation of re-shares, sometimes exploding in a short-lived burst of activity. The two different colors show gender, and each successive generation becomes more and more white as time goes by.

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