The numbers seem to show declines in Web-based email aren't worth fighting. Teens don't like to use email and older adults check their email in apps on their phones.
Across the entire Internet, Web-based email was up a mere 1% in September 2012 over September 2011. AOL Mail is down 8%. Yahoo Mail is down 16%. Hotmail is down 18%.
But there is one piece of evidence that shows good Web-based email design can still attract new users, if only from other services.
That evidence: Google's widely-lauded Web-based email product, Gmail, is up 14% year-over-year.
And so, in an effort to recapture some of that audience, AOL has released a new Web-based email app.
It's called Alto.
It's not a Web-based email provider. There are no @alto.com email addresses yet.