Samuel, 29, advertises $1 a minute for cuddling sessions from her Penfield, N.Y., home, which is now known as The Snuggery.
It looks like what started small is now a full-fledged business that rakes in up to $260 a day with up to 30 men a week.
Samuel told the Henrietta Post that she started cuddling for cash informally (in between selling hugs) years ago.
It wasn't until recently that she wanted to make things more official.
She told CNN: "I need some kind of certification or license that says I'm a certified cuddler, but I couldn't find anybody else who was doing what I was doing."